Deodorants in Finland

This mature category saw a marginal increase in current value sales in 2016. Competition remained fierce, but a number new launches boosted sales. These appeared mainly in men’s mass deodorants, which posted a 3% increase in current value sales in 2016. Most launches were part of new lines offering men’s grooming products, including Tabac Gentle Men’s Care; Dove Men + Care, Old Spice; and David Beckham. Berner also introduced a line extension to its adidas brand (adidas adipure).

Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN FINLAND
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Berner Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 1 Berner Oy: Key Facts
Summary 2 Berner Oy: Operational Indicators
Competitive Positioning
Summary 3 Berner Oy: Competitive Position 2016
Bodim Port Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 4 Bodim Port Oy: Key Facts
Summary 5 Bodim Port Oy: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Bodim Port Oy: Competitive Position 2016
Lumene Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 7 Lumene Oy: Key Facts
Summary 8 Lumene Oy: Operational Indicators
Competitive Positioning
Summary 9 Lumene Oy: Competitive Position 2016
Executive Summary
Moderate Economic Growth Halts the Decline in Beauty and Personal Care Sales
Mass Brands Challenge Premium Brands
Companies Focus on Products As Price Pressures Ease
Natural Becomes Mainstream
Brighter Outlook for the Forecast Period
Key Trends and Developments
After Tough Years, Beauty and Personal Care Recovers
Premium and Mass Boundaries Blur
Sales Channels in Transformation
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources